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Industry Links

 Advertising & Promotion

AdNews - claims to be Australia's top-selling marketing, media and advertising magazine.

Advertising Educational Foundation (AEF) - provider and distributor of educational content to enrich the understanding of advertising as an essential component of our economic and social system.

Advertising Federation of Australia (AFA ) - represents companies in the advertising and communications industry through a wide range of activities

Australian Association of National Advertisers (AANA) - a peak advertising industry body representing the rights and responsibilities of Australia’s major advertisers and their industry partners.

Australian Competition and Consumer Commission (ACCC) - contains a wealth of information on the provisions of the Trade Practices Act including recent court decisions, a code of conduct for franchising and an extensive guide for small business.

Australasian Promotional Product Association (APPA) - a professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region.

B&T Weekly - is an industry journal for the advertising, marketing and media. Contains a jobs section for these classifications.

Balance Design Group - is a graphic (including web) design organisation.

Copyright Information - the Australian Copyright Council provides basic copyright information as well as fact sheets for a wide range of special interest areas.

FairfaxDigital - provides access to a range of online services including news, classified advertising, career and real estate sites.

FotoSearch - access multiple stock photography, video, art and other media websites via one portal.

INcognito - a specialist research company based in Western Australia.

Institute of Practitioners in Advertising (IPA) - trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry.

International Advertising Association (IAA) - provides website links organised by advertising related categories.

Mobile Billboards Australia (MBA) - sell advertising space on mobile billboards.

News Ltd - provides access to a wide range of online content including news.

Omnilab - a television production house site. The company is involved with short films as well as commercials.

Ozad - an Australian creative advertising agency.

SRDS Media Solutions - is a provider of media rates and data for the advertising industry.

 Marketing

ACNielsen - is a research company providing an extensive range of products and services including syndicated research and media ratings.

Amazon.com - one of the biggest online stores offering a wide range of services.

American Marketing Association (AMA) - one of the largest professional associations for marketers with members worldwide in every area of marketing. Useful links to a number of marketing publications.

Austrade - provides an excellent source of information on export markets and marketing. There is a Student Centre providing a wide range of resources.

Australian Bureau of Statistics (ABS) - collects, compiles, analyses and disseminates a wide range of statistics. The ABS works with federal, state and local government agencies.

Australian Direct Marketing Association (ADMA) - represents organisations involved in direct marketing.

Australian Football League (AFL) - aims  to increase international exposure to Australian Rules football. This is an interesting example of international marketing using the net.

Australian Marketing Institute (AMI) - represents professional marketers throughout Australia, including practitioners from all marketing functions and industries.

BIS Shrapnel - a leading provider of industry research, analysis and forecasting services.

Chartered Institute of Marketing (CIM) - an organisation representing marketing professionals in the United Kingdom.

Commonwealth Bank - provides a good example of an online banking service.

eBay - offers an online platform where millions of items are traded each day.

Independent Commission Against Corruption (ICAC) - aims to protect the public interest, prevent breaches of public trust and guide the conduct of public officials. Provides are range of publications.

Marketing Institute of Ireland (MII) - a professional body for people working in any of the marketing disciplines, throughout Ireland.

Australian Market & Social Research Society (AMSRS) - the peak organisation for Australia's market and social research companies.

National Roads & Motorists Association (NRMA) - a good example of how an internet site can be used to provide a range of services to customers.

Pepsi Cola - is an example of an organisation using a site for the entertainment of its target market (and reinforcing brand awareness and loyalty).

QANTAS - customers can check Frequent Flyer points, arrival/departure details or the progress of freight consignments.

Roy Morgan Research - is a marketing research company which specialises in political and media research.

Sage Software - provides a wide range of front-office and back-office solutions - including customer relationship management (CRM) software.

Southcorp Wines - has created an umbrella name for its web site, Australian Wines of Distinction. The site is replicated in three different international markets where the content can be customised and localised.

Toyota - tries to encourage repeat visits by create a unique web experience.

Trading Net Australia (TNA) - focuses its attention and resources on identifying and exploiting niche markets within Australia.

Village Roadshow - is a real 'entertainment' site as well as providing information on cinemas currently being screened at Village theatres.

Web Marketing Today - provides links on web marketing and online resources for business.

Woolworths - check out the Shop Online services as examples of the application of the internet to marketing.

 Public Relations

Medialink - a global player in providing unique news and marketing media strategies and solutions to inform and educate target audiences with maximum impact on television, radio, print, and the Internet.

Public Relations Institute of Australia (PRIA) - represents and provides professional support to public relations and communication practitioners, across in-house and consultancy practice, in all sectors from corporate to government to community.

Last updated: 20 December, 2006

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