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Learning Resources

 General

Internet Public Library: Business & Economics - provides web links for commerce and industry, the production, distribution, and consumption of goods and services and the management of economic systems.

 Advertising & Promotion

About Advertising - has articles and links on many aspects of advertising.

AdAge (USA) - this site contains articles from the publication 'Advertising Age' magazine an industry journal for the advertising industry in the USA.

Advertising Research Foundation (ARF) is a not-for-profit US organisation with the goal to 'improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Advertising Educational Foundation (AEF) provides you with links to advertising and related content on the web.

B&T Online is an Industry journal for the advertising, marketing and media. Contains a jobs section for these classifications.

International Advertising Association (IAA) claims to be the only global partnership of advertisers, agencies, the media, and related services. Contains a list of resources and a reading list to accompany their Diploma in Advertising course.

Institute of Practitioners in Advertising (IPA) - this site contains information about the UK advertising industry, including a selection of advertising effectiveness case studies.

Institute of Sales Promotion (ISP) encourages best practice in the promotions industry. Provides up-to-date information on the sales promotion industry in the UK.

Media Start has resources for media planning.

 Marketing

ACNielsen - a global leader in market research, information and analysis.

American Marketing Association (AMA) - claims to be the world's largest and most comprehensive society of marketers. Useful links to a number of marketing publications.

Austrade: Student Centre - provides an excellent range of resources.

Australian Bureau of Statistics - provides a wealth of useful secondary data.

Australian Copyright Council - has articles, which can be copied, relating to various types of copyright situations.

Australian Competition and Consumer Commission (ACCC) - contains a wealth of information about the provisions of the Trade Practices Act, including recent court decisions, a code of conduct for franchising and a detailed guide for small business.

Australasian Legal Information Centre (ALIC) - mainly targeted at the legal profession but has considerable data on state & federal legislation.

Australian Marketing Institute (AMI) - represents the marketing profession and is committed to fostering appropriate industry practices and quality standards to safeguard the image, integrity and professionalism of the member, the Institute and the marketing profession. This site is due for reconstruction and enhancement in the near future.

B2B Online - has articles and other information on internet marketing.

Business Research Lab - a marketing research supplier. Site has a collection of useful articles on research related matters.

Canadian Institute of Marketing (CIM) - aims to improve Canada's marketing and management skills to the highest international standards, by providing services to business enterprises, government, learning institutions, students, and members of the Institute. The site provides a news section and a discussion forum. A 'Links' section is under construction.

Chartered Institute of Marketing (CIM) - claims to be the largest professional body for marketing practitioners world-wide. It is the organisation representing marketing professionals in the United Kingdom.

Commercial Economic Advisory Service of Australia (CEASA) - an information research company specialising in its own advertising, consumer, economic, grocery, marketing and media surveys and publications.

Dialog Corporation - claims to be the world's largest online information company with databases 50 times the size of the WWW.

Department of Marketing, Monash University - encourages marketing knowledge.

Fairfax Publishing - gives access to Fairfax Publications including metropolitan and regional newspapers, national business and financial magazines, city guides. Some titles are The Sydney Morning Herald, The Age, The Financial Review; BRW, The Newcastle Herald.

Fortune.com - has some interesting articles reproduced for on-line viewing. Includes information on the Fortune 500.

HiBeam Research - is called an 'online research centre'. Available for a fee.

Independent Commission Against Corruption (ICAC) - a description of the work of the commission. It includes a useful list of investigation, annual and other reports.

Japan Information Network - provides extensive information on Japan, good resource site.

LookSmart Internet Directory - claims to provide access to web sites in more than 24,000 categories.

Louisiana State University Libraries (LSU) - has listings under marketing and an advertising section.

Marketing Institute of Ireland (MII) - aims to position the marketing profession as the crucial factor for business success. The site contains a selection of recent articles and news and a marketers' forum.

Marketing Magazine - Canada's No 1, 100% fully paid, industry publication.

Marketing Online - based on UK Marketing magazine which contains information on feature stories as well as career opportunities. The site has numerous links.

Market Research Society of Australia (MRSA) - dedicated to increasing the standard and understanding of market research in Australia.

mad.co.uk - delivers business insight to professionals in marketing, media, new media, advertising and design.

MediaFinder - sources over 95,000 publications.

National Library of Australia - has good online search facilities.

News Ltd - gives access to News Ltd publications including The Australian, The Herald-Sun, The Telegraph, The Advertiser, The Mercury, etc.

Prentice Hall - contains a catalogue of this publishers textbook list and 'The Companion Website Gallery', a library of textbooks supporting websites.

Trading Post - a publication comprised totally of classified advertising. Could be useful for some types of secondary data.

University of NSW Library - includes links to special libraries.

University of Sydney Library - one of the largest reference libraries in Australia.

University of Western Sydney, Nepean Library

WebSales Internet Marketing - has links to articles, surveys and statistics on web sales and marketing.

World Lecture Hall - site with numerous topics including advertising, marketing and public relations.

Yellow Pages (Australia) - very useful tool for secondary research and constructing population frames for primary research.

 Public Relations

Medialink - world leader in providing video and audio production, satellite distribution, press release services, tracking and analysis, and Internet services for corporations, public relations agencies and other organizations seeking to communicate their news to the public via the media.

 Other information

Additional information for this area may available via the wide variety of social software (link to Wikipedia) & other Internet services where people share their knowledge and connect/collaborate/communicate with others around the world who have similar interests. Some of these services (with main links to Wikipedia articles) are: 

• Wikis where information is published online through the collaborative input of many people - this information is then available for all to access & edit.
    • wikipedia  - an encyclopaedia with versions in a number of languages
    • wikispaces - used by individuals, education & special interest groups   
   
• Blogs (or web logs) are essentially online journals or diaries presented in reverse chronological order. Groups often use them to promote informal discussion on particular topics or issues.
    • blogger - search for relevant blogs with keywords of your choice
   
• RSS - this is a way of having a summary of information (or feeds) 'delivered' to your web browser or aggregator as it becomes available from online newspapers, magazines or special interest websites.
    • bloglines - an excellent way of managing your RSS subscriptions or Feeds
    
• Social bookmarking sites where users post their list of bookmarks (or favourite websites) for others to search and view. There are specialised services for particular interest groups.
    • del.icio.us is perhaps the best known general social bookmaking service
   
• Newsgroups & mailing lists are older types of Internet services (or forums) which are mainly used these days by special interest groups.
    • tile.net allows you to do keyword searches of these services

To find out more about these and the many other online information services available, explore Wikipedia further as well as its related Wikimedia Foundation projects.

For this program area the following blog may be of interest:

• Inc.Com Weblog - gives users the opportunity to discuss business issues.

 Teaching resources

Curriculum Centres provide information and resources for TAFE NSW educational staff relating to this area on their Intranet website - this is only accessible to staff from within the TAFE NSW computer network.

Last updated: 10 April, 2007

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